What Is an Email Marketing Software?
Email marketing platforms facilitate the strategy of sending commercial messages via email to promote products, services, or engage with customers.
A proficient email marketing software allows you to:
- Organize your email list efficiently
- Create visually appealing emails without the need for a dedicated designer
- Segment and tailor your emails for targeted engagement
- Automatically dispatch emails to a vast audience
- Gauge the effectiveness of your campaigns using advanced analytics.
What”Essential Features to Look for in Email Marketing Platforms?
With an abundance of choices, selecting top-notch software can be daunting. But fear not, as we’ll explore essential features crucial for your investment.
- Visual Editor:
Ensure your emails are visually appealing by opting for software equipped with features like drag-and-drop editors, pre-designed HTML templates, and image editing tools. - Segmentation:
Implement targeted marketing strategies with a system that enables audience segmentation based on demographics, geography, and behavior, facilitating personalized communication. - Integration:
Seamlessly integrate your email marketing software with your CRM and ecommerce platform to leverage real-time customer data for personalized emails and impactful campaigns. - Automation:
Automation boosts workflow efficiency by employing features such as autoresponders, ensuring timely and relevant communication with subscribers without manual intervention. - Analytical Tools:
Evaluate campaign performance effectively with analytical tools providing insights into key metrics like deliverability and conversion rates, facilitating informed decision-making based on data.
Top 10 Email Marketing Softwares of 2024
To simplify your decision-making process, we’ve curated a list of top-tier email marketing platforms. Below, you’ll find comprehensive details, key features, and pricing for each, eliminating the need for further research.
For those seeking quick recommendations:
- Unlayer: Best for email design.
- Constant Contact: Best for segmentation.
- HubSpot: Best for automation.
- Mailchimp: Best for integration.
- Klaviyo: Best for affordability.
If you want to look at things in greater detail, the below list will serve your needs. Let’s get started.
1. Mailchimp
Boasting a substantial user base, Mailchimp stands out as a widely embraced email marketing software. Beyond facilitating impactful campaigns, it offers a bonus: users can construct websites at no cost!
The immediate delivery of personalized transactional emails guarantees rapid customer interaction, accompanied by an exceptional inbox acceptance rate between 96% and 99%, safeguarding messages from being relegated to the spam folder.
Mailchimp’s seamless integration with ecommerce platforms and social media channels enables omnichannel campaign execution. Notably, the marketing calendar emerges as a favorite feature, centralizing all activities for convenient scheduling of emails and social media posts across various email marketing platforms.
Key Features:
- Design and deploy email campaigns.
- Craft targeted emails via automated customer journey mapping.
- Integration with CRMs, ecommerce platforms, social media, and developer tools.
- Real-time analytics for campaign performance evaluation.
- Marketing calendar for streamlined scheduling of marketing activities.
Pricing:
2. Unlayer
Unlayer stems from a dedicated team of engineers in San Francisco, California. Initially developed as an in-house solution in 2015, it quickly became publicly available in 2016. Currently, our technology is seamlessly integrated into various SaaS applications, CRMs, and internal tools. Daily, hundreds of thousands of end-users trust Unlayer for effortlessly crafting stunning emails and landing pages.
Key features:
.) Beautiful, responsive emails and web pages.
.) Templates built for every need.
.) Manage your templates and collaborate.
.)Reusable Custom Blocks.
.)Personalize your Emails.
.)Promote your Products.
.)Custom HTML Code.
3. Brevo
If you’re a small business seeking to streamline your marketing efforts with a single software solution, Brevo emerges as the perfect ally. Offering a comprehensive range of features from email marketing to crafting Facebook ads, Brevo caters to all your marketing requirements.
Within Brevo, you have the flexibility to either design emails from scratch or utilize pre-built templates. Monitoring the effectiveness of your email campaigns is made easy with real-time engagement and deliverability metrics.
Thanks to A/B testing capabilities, you can select the most effective email content and design for your audience. Additionally, Brevo’s AI tool assists in pinpointing the optimal timing for email dispatch, ensuring maximum engagement levels.
Key Features:
- Craft emails, signup forms, landing pages, and Facebook ads effortlessly
- Implement automated marketing campaigns seamlessly
- Segment your audience according to their interests, purchasing behavior, and socio-economic profile
- Access real-time analytics, including A/B testing and email heat maps
Price:
The free version of Brevo enables its users to send up to 300 emails daily. Along with pre-made price bundles, the software provider follows a pay-as-you-go model – you pay only for the features you choose.
4. Hubspot
HubSpot is a comprehensive inbound marketing, sales, and customer relationship management (CRM) software platform that provides tools for businesses to attract visitors, convert leads, and close customers. It offers a suite of tools for content management, social media marketing, email marketing, search engine optimization (SEO), lead management, analytics, and more. HubSpot’s goal is to help businesses grow by providing them with the necessary tools and resources to effectively market, sell, and engage with their audience.
Price:
| Features | Marketing Hub Professional | Marketing Hub Enterprise |
|---|---|---|
| User management | Feature available | Feature available |
| Blog | Up to 100 blogs | Up to 100 blogs |
| Multi-language content creation | Create multi-language… | Create multi-language… |
| Website traffic analytics | Customizable | Customizable |
| All free tools | Feature available | Feature available |
| Form automation | Unlimited actions, plus… | Unlimited actions, plus… |
| Team email | Feature available | Feature available |
| Email automation | Unlimited actions, plus… | Unlimited actions, plus… |
| Standard SSL certificate | Feature available | Feature available |
| List segmentation | 1,200 active lists | 1,200 static lists |
| Random list samples | 2000 active lists | 2000 static lists |
| Email health reporting | Additional features | Additional features |
| Landing pages | Remove HubSpot branding | Remove HubSpot branding |
| Conversational bots | Additional features | Additional features |
| Email reply tracking | Feature available | Feature available |
| Marketing events object | Feature available | Feature available |
| Shared inbox | Up to 100 inboxes | Up to 200 inboxes |
| SEO recommendations & optimizations | Advanced recommendations | Advanced recommendations |
| Custom properties | 1,000 custom properties | 1,000 custom properties |
| Facebook Messenger integration | Includes advanced… | Includes the ability to… |